An interesting story. I’ve been in this situation too and fully agree that this is very important.

I want to share two practical and emotional challenges that get in the way of doing this right from the start though:

  1. Some ideas and types of people want (or need) to have a ‘team setup from the start’ to really get going. That requires a group of founders to come together on day one. And many of the investors seem to be much keener on multiple founder groups than lone founders.
  2. At the start, there is high ambition, but no certainty that the business will fly. So having discussions which can be seen as a ‘negotiation’ between founders at that point, can seem like a pointless or unnecessarily draining thing to do. Nevertheless it is clear that this does store up potentially much bigger problems for later on.

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Insurance meets tech meets music. #insurtech

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