An interesting story. I’ve been in this situation too and fully agree that this is very important.
I want to share two practical and emotional challenges that get in the way of doing this right from the start though:
- Some ideas and types of people want (or need) to have a ‘team setup from the start’ to really get going. That requires a group of founders to come together on day one. And many of the investors seem to be much keener on multiple founder groups than lone founders.
- At the start, there is high ambition, but no certainty that the business will fly. So having discussions which can be seen as a ‘negotiation’ between founders at that point, can seem like a pointless or unnecessarily draining thing to do. Nevertheless it is clear that this does store up potentially much bigger problems for later on.